The Four A's of rural marketing

As now all the domestic and multinatioal companies are eyeing towards rural markets of India due to big potential existing there. Only four P's of marketing will not work in rural marketing
as several other factors have to attended prior launch. These we can summarize as 4 A's of
rural marketing. where four A constitutes following :-
1. A-Availability
2. A-Affordability
3. A-Awareness
4. A-After sales service

Unlike urban consumer rural consumer go for value driven and cost consciounessly for any product instead of lifestyle and impulsive buying. Also they can be more loyal to brands if four A CONCEPT being fulfilled.